Best White Label Sportsbook Providers 2026 — Turnkey Sports Betting Software

The global white label sportsbook market is projected to cross $50B in 2026, driven by legalisation in Brazil, India, and 8 US states. This guide compares the top turnkey sportsbook providers and shows how NoviSoft's aggregator model beats traditional white-label economics.

What is a white label sportsbook?

A white label sportsbook is a fully-built sports betting platform you license under your own brand. The provider handles odds feeds, risk management, wallet and infrastructure; you own the brand, players and marketing.

Traditional white-label vs API aggregator

Top white label sportsbook providers compared

1. NoviSoft — casino + sportsbook API aggregator, GGR-share, 24-hour launch. Best for operators targeting India, LATAM, MENA and Africa.
2. BetConstruct — mature Tier-1 provider, expensive, best for licensed EU operators.
3. Digitain — strong risk management, high setup cost.
4. SBTech (Light & Wonder) — US-focused, enterprise pricing.
5. Softswiss Sportsbook — solid EU/LATAM coverage, month-long onboarding.

Which markets can I launch in?

NoviSoft's sportsbook + casino stack is live with operators in:

• India (Cricket, Kabaddi, IPL) — INR settlement
• Brazil (Football, MMA) — BRL settlement, PIX payouts
• Bangladesh, Pakistan — cricket-first, USDT/local
• Africa (Nigeria, Kenya) — football, virtuals
• MENA (UAE, Egypt) — football, e-sports

How to launch a sportsbook in 24 hours

1. Sign the NoviSoft operator agreement ($350 one-time package payment plus 10% of positive GGR).
2. Pick your brand, domain and currency.
3. Connect the sportsbook + casino API (single integration).
4. Whitelist your domain / IP.
5. Fund your GGR balance and go live.

Explore the sportsbook API → · See the white-label casino stack →

NoviSoft pricing explained

NoviSoft is a paid B2B service. The full API package costs $350 USD as a one-time payment. This package payment is separate from the ongoing revenue share of 10% of positive GGR. GGR means settled real-money bets minus settled real-money wins for the settlement period.

For an illustrative example, if settled bets are $10,000 and settled wins are $8,000, positive GGR is $2,000. The 10% NoviSoft revenue share would therefore be $200. This is a calculation example, not a revenue forecast. Hosting, licensing, payment processing, marketing, taxes and jurisdiction-specific compliance are separate operator responsibilities.

The live catalogue currently contains 141 active providers. Catalogue availability can change as studios or markets are added, paused or updated.