Casino API vs White Label: Which is Better for Your Business?

Casino API vs White Label: Which Should You Choose?

Starting an online casino business? You have two main options: API Integration or White Label Solution. Let's compare both.

What is API Integration?

With API integration (like NoviSoft), you build your own casino platform and connect to game providers through an API. You control the frontend, branding, and user experience.

Pros of API Integration:

• Full Control — Design your platform exactly how you want
• Lower Costs — No revenue sharing with white label providers
• Flexibility — Add or remove features as needed
• Brand Ownership — Your brand, your players, your data
• Scalability — Scale without restrictions

Cons:

• Requires development resources
• You handle hosting and maintenance

What is White Label?

A white label solution provides a ready-made casino platform. You just add your logo and start operating.

Pros of White Label:

• Quick launch (days instead of weeks)
• No development needed
• Support included

Cons:

• High Revenue Share — 30-50% of your revenue goes to the provider
• Limited Customization — Stuck with their design and features
• No Data Ownership — Players belong to the platform, not you
• Dependency — If they shut down, you lose everything

Our Recommendation

For serious operators who want to build a lasting business, API integration is the clear winner. With NoviSoft, you get:

• 141 active providers in one API
• Complete ownership of your platform
• Pay only per-use, no revenue sharing
• 24/7 support for integration help

Start building your own casino platform today with NoviSoft API.

NoviSoft pricing explained

NoviSoft is a paid B2B service. The full API package costs $350 USD as a one-time payment. This package payment is separate from the ongoing revenue share of 10% of positive GGR. GGR means settled real-money bets minus settled real-money wins for the settlement period.

For an illustrative example, if settled bets are $10,000 and settled wins are $8,000, positive GGR is $2,000. The 10% NoviSoft revenue share would therefore be $200. This is a calculation example, not a revenue forecast. Hosting, licensing, payment processing, marketing, taxes and jurisdiction-specific compliance are separate operator responsibilities.

The live catalogue currently contains 141 active providers. Catalogue availability can change as studios or markets are added, paused or updated.